Toyota’s marketing strategy & practice

The total marketplace capitalization is $507B. In terms of price performance, TATA Inc has shown the most impressive percentage change. They recorded a 2.2% increase while Daimterchryster showed a 0.25% increase. Honda co lagged behind the list of cover version performers with 0.13%. The lowest performers were Ford Co, Chicago, Toyota and Gen Motors with performance changes of 2.3%, 0.9%, 0.13% and 0.12% respectively.thither has been a decline in the industrial gearing levels. This is because the firms atomic number 18 using less of debt than equity it egotism to finance its operations. However there is an improvement in the industrial Net realise Margin Ratio. This can be attributed to favourable fiscal legislations, sound return and selling strategies and technological advancement that has led to low manufacturing and selling costs.There has been a tremendous fruit in market capitalization. Assuming that the market price per share was at a constant level, such growth would be attributed by a positive investor reaction/ confidence in the sector.KEY COMPETITORSHonda motors Tata motor company Ford motor company Daimlerchrysler Inc The move motor industry has been experiencing a fast growth. The decline in the come industrial gearing ratio sends positive signals to potential investors since it suggests low financial risk. The firms would withal be able to borrow more from external sources without adversely affecting their liquidity.Tremendous improvements on profit may however win new entrants into the industry thus diluting the market powers/ shares of the incumbents.MARKETING MIX product MIXToyota plc manufactures a wide range of vehicle brands. These include Hilux, Prius, RAV 4, Avents, amazon among others. The company in like manner specializes in the manufacture and sale of robots and heavy self propelling machines like tractors. They in like manner offer consultation services on motor manufacture and design. Toyota sells its products to the US, Europe and Africa.PROMOTIONToyota uses a vast range of marketing strategies to market its fleet of products. These include the internet (website), radio and television. Others include magazines, billboards and also through trade exhibitions usually held at its points of sale. Public relations is also adopted by the company for instance through press releases and conferences. It also accomplishes this by sponsoring of clubs and other associations who use the companys logo in their sportswears.The company also indulges in sales promotions where vehicles are freely offered with a view to attract more customers in the keen-sighted- term.PRICEIn rewrite to arrive at the price at which to offer for sale for its products, Toyota considers sort of a number of significant factors. These are-The cost and availability of materials necessary in the manufacturing process.Labor costs for all the staff i.e. production, assembly, marketing and bakshish directors. Distribution costs i.e. co sts associated with the final delivery of goods/ products to their customers. To avoid intellect their manufacturing costs, overheads are absorbed and allocated into the cost units. And using a given mark-up unremarkably determined by the management, the price is determined.The company also does price discrepancy as a marketing strategy. Prices vary depending on the financial content of the respective customers. Price also varies with seasons with high prices being charged during the yowl period and low prices during the recessionary economic conditions. Price also varies depending on the mode of payment whether cash or hire purchase.PLACEMENT/ dispersalThe companys headquarters are based in the UK. It has some(prenominal) distribution centers worldwide. This is important for Toyota as it enables their products closer to the customers. The Companys employee custody approximates 3700.The team comprises of highly competent staff who are both do and committed to the achievemen t of the overall objectives of the firm. The firm has a sufficient weapon of processing customers orders as and when required, at times online. list is properly managed by keeping optimum inventory levels. This maintains both the society and holding costs at a minimum.INTERNAL MARKET systemThe host Country for the firm to enter shall be France. France is well know for the manufacture and sale of highly merchandised Peugeot cars through PSA Peugeot inc.It is rich in technology and becoming a partner with a company from such a state would give Toyota economies of scale advantages. The country enjoys a important location and would serve as the most appropriate distribution center. elbow room OF ENTRYToyota shall liase with PSA Peugeot through strategic partnership. This would be the most holy man because profits and losses would be shared at an agreed balance between the two partner companies. Partnership also gives the company(s) taxation advantages since dividends would non be subjected to taxation.Partnerships are also easy to initiate compared to other modes that are characterized by complicated legal procedures and conformation with International Financial describe Standards.With partnership, it is easy to incorporate as many new entrants in the long run so long as they are limited to 20. annexehttp//biz.yahoo.com/icRead also Reed Supermarkets a New ramble of Competitors