Kmart and Sears Marketing :: Business Analysis

A nidused represent leadership outline would be appropriate, in other words, a attention to consumers. Cost focus is a strategy that will focus on a particular purchaser groups or a geographic market and attempt to serve however that place, to the exclusion of others. When looking at cost factors, there ar truly few options available to K-Mart in developing a pricing strategy to compete with Target or Wal-Mart. Therefore, K-Mart would not have many legal injury strategy options available. However by employ a cost focus strategy, and matching the quality of well known brands but delaying cost low by eliminating advertising and promotional expenses will save K-Mart money. Should Kmart and Sears keep their own identities and have unique rivalrous strategies, or should they be feature in some way with a new overall incorporate competitive strategy? Please defend your answer.The key issues for K-Mart strategies are decision the right cost level for an opportunity to be aggres sive, and differentiating the crossway for consumer in terms of different consumer and different intangible product attributes. K-Mart and Sears should be combine with a new overall corporate competitive strategy using a cost focus. This may turn out to be the hardly sensible strategy, and the one which best describes the strategy adopted. Strategies of cost leadership and product differentiation are often described as if they were mutually exclusive you can either pursue one or the other, but not both. You can either minimize cost or you can intention for the highest quality of product and customize according to the requirements of the market place. Some products are by their nature standardized. However it is impossible to differentiate the product in the mind of consumer. This tends to put all the emphasis on cost and indeed on prices. There is no point in the consumer paying unnecessary for the same products. However by K-mart and Sears should use strategies like changing the localization principle of stores in a more appealing destination. Both would need using of new name brand products, ones that would be set out cost and a higher quality for customers. Question 2Read the short Kmart font study on pages 161-162 carefully and answer the following questionsWhat business competitive strategies were used by each of Kmarts major competitors? Wal-Mart follows a lower cost competitive strategy and cost leadership. For Wal-Mart, strategic thinking is the march of continuously redefining its objectives. Competitive advantage over its competitors both actual and probable and management of risk to levels regarded as acceptable by the corporations main stakeholders.