Introducing Brief Essaymyself Essay for College Students

Introducing Brief Essaymyself Essay for College Students Essay about me comes with specific tricks and advice that can help it become an effortless task once it comes to style and content. You might discover a lot of tips online about how to compose a self-introduction essay, but here are a few tips that you might discover useful. It's given as a frequent school assignment and an important part in an examination collection. It is preferable to get started writing as soon as you're assigned the endeavor. Do not become stuck with material possessions and what you've achieved in life. The structure of private statement is much simpler. Being an outstanding student is straightforward, check it yourself! Many universities and colleges around the world ask you to compose an admission essay as a portion of the application practice. If you're applying to more than a couple of colleges, there's a high probability you'll have to use the Common Application, and this means you'll likely have to compose a Common App essay. Some colleges can request that you write something creative. You're able to pick any myself essay given below based on your need and requirement. Students have to compose essays based on the teacher's instructions or their preferred style in writing. To compose an impressive short essay, especially during an examination, you should be in a position to hit the question and supply a straightforward answer while at the identical time observing the proper structure of an essay. This section comprises two examples of great college essays. Share an essay on any subject of your pick. Proceed to the section with fantastic topic suggestions to discover new and time-tested examples. Needless to say, there are a couple of necessary details that you'll need to contain in your essay. Regardless of what's the aim of your essay, there's a preset number of points you will be expected to deal with. The simplest way to set the form of an essay is to realize the writer's point of view. Generally, there are two major approaches you might take to compose your essay. Unfortunately, you're confined to that number, and thus creating an outline will help to make sure your essay is meaningful and succinct. It is a hard process in essay writing when you don't have a structure to follow. In addition, the outline saves time, as jumping into an essay that doesn't pan out will keep you from beginning any supplemental essays or private statements. A self-introduction essay outline can be simple to write, since all you need to do is to introduce yourself. The Fight Against Brief Essaymyself Essay for College Students If you would like to know the ideal approach to begin a college admission essay, then here it is in summary. By contrast, if you would like to write about how your favourite book changed your life, that will likely be a thematic essay. This shows that you've put thought and attention in your essay, alongside the simple fact that you're a competent writer. For instance, the author addresses the manner that American history classes do not typ ically address about the Vietnam War, although it happened just a limited time ago. My father always has the choice to find right words and give decent advice. If don't have any idea what an essay depicting your person should include, you might get inspired by somebody else. The better part of the essay employs standard English and English grammar. It is a good idea to make your essay more positive even in the event you prefer to recall a challenging time of your life. Similarly, although your essay doesn't need to be 100% deadly serious in tone, you ought to be careful with humor. This essay will inform you about my father who's great for me.

The Narnia Research Paper Topics Diaries

The Narnia Research Paper Topics Diaries If you choose to get a research paper from our site, you are going to get a wide selection of advantages. You might also wish to appear at a few examples of quality exploratory research papers. It's possible to locate decent research paper topics without putting an excessive amount of effort into the search. For this reason, you could need to look for good topics for high school research papers on the net. The aim of your paper is to supply the reader with new and useful information related to your studies and important to the world. Which topic you select could help determine the entire writing process, the research, together with the grad you will get. To approach the paper with at least anxiety, you should choose a topic that you are feeling comfortable writing about, and one which you're confident which you can grasp the appropriate scholarship on. 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The Gap in Women's Education and Employment in Saudi Arabia Dissertation

The Gap in Women's Education and Employment in Saudi Arabia - Dissertation Example The Global Gender Index was developed in 2006 as a method for measuring the gender gap in different states (Greiner 2011). The index puts together a number of indicators such as economic, education, political and health information as a means of measuring the gender gap. States registering a value near 1 will indicate gender equality while states with a 0 value reflect a wide gender gap (Greiner 2011). Saudi Arabia’s value is ranked at 0. 5713 overall. In terms of â€Å"economic participation and opportunity† Saudi Arabia’s is 132 out of 134 countries with a ranking of 0.3351 (Global Gender Index 2010, p. 9). In terms of â€Å"educational attainment† Saudi Arabia is 92 out of 134 countries with a ranking of 0.9739 (Global Gender Index 2010, p. 9). The Global Gender Index (2010) report is consistent with developments released by Booz & Company (2009). The report by Booz & Company (2009) indicates that the Saudi government has invested significant funds in public education and as a result has reduced the gender gap in terms of access to education. However, the educational opportunities for females are limited by virtue of course content and curriculum. At a result of these limitations employment opportunities for women are likewise limited (Booz & Company 2009). This research study examines the efforts made by the Saudi government to expand educational opportunities for all Saudis and how these opportunities have closed the gender gap, yet have failed to significantly reduce the employment gap among men and women. This research study is therefore divided into five parts. The first part of this research provides a literature review reflecting theories and assumptions relative to gender inequality generally and in terms of Islamic cultures. The second part of this research provides a factual background setting out demographics in terms of the female population, educational and employment statistics. The third part of the paper focuses specifically on education from both a theoretical and factual perspective. The fourth part of the paper focuses likewise on employment. The final part of the paper provides an analysis and conclusion relative to the findings presented in the previous parts of the research. I. Literature Review In an attempt to u nderstand the gender gap in employment and education in Saudi Arabia, it is necessary to examine theories and assu

The Limits of Cyberspace :: Technology Internet Technological Essays

The Limits of Cyberspace Lev Manovich’s wider history of vision and Simon Cook’s amendments to it reveal much about the recent developments in visual communication. This essay will use these two papers to show that today’s digital culture stems from late-Victorian methods of organization and Modernist visual forms. Also, it will discuss the current rate of progress, and the ultimate limit of technology in our world. Technology changes rapidly. Just a few years ago, the world was unable to stop discussing the rate of technological advancement. People laughed at Bill Gates’ famous quote, â€Å"with 1 MB RAM, we have a memory capacity, which will never be fully utilized,† and marvelled that â€Å"processor speed doubles every 18 months.† Some thinkers, coming to grips with this amazing rate of development, have stopped looking solely at the slope of technological progress and have begun looking also at the history of human interaction with technology, as well as making predictions about its future. A new work at the forefront of the discussion of the history of the digital revolution is UCSD professor Lev Manovich’s â€Å"The Language of New Media.† The ideas contained in this book are essentially elaborations of the ideas in his doctoral dissertation, â€Å"The Engineering of Vision from Constructivism to Computers,† and a few articles published on his website. In â€Å"The Engineering of Vision from Constructivism to Computers,† Manovich discusses at length the recent developments in modern vision as well as analyzing its present state. Over the last hundred and thirty years, says Manovich, there has been a dramatic decrease in the physical difficulty of labor and a correspondingly large increase in the need for the use of the eye and mind to perform productively. Manovich divides this time period into three separate stages. Firstly, from 1870 to 1920, he states that Venn, Freud, and others created new systems for visual reasoning. â€Å"For the first time, we can find in their work the explicit justifications for the very notion of reasoning through vision.† According to Manovich, these â€Å"diferent models of how vision can be used in reasoning represent the first stage in the reversal of attitude towards the inadequacy of vision.† The second stage begins in 1870 and continues until 1920. It encompasses the transition from physical labor to â€Å"visual labor†, when the muscular effort of physical labor is slowly replaced by the labor of the eye looking for changing details in a managerial workplace.

Harlem Renaissance Music Essay

Harlem Renaissance refers to the development of African-American arts and culture in the United States, immediately after the World War I. According to reports, the revolutionary development in the arts and culture started in Harlem, New York, thus the name â€Å"Harlem Renaissance. † Harlem Renaissance is believed to have happened between years 1919 and 1930, with 1924 to 1929 as the years when it reached its peak (Charters S. and Kundstadt L. ; â€Å"Harlem Renaissance†). The initiators and participants of the Harlem Renaissance movement include the descendants of different societies who had witnessed and first-handedly experienced slavery. Most of which were Africans or people of African descent. Others were migrants from certain racial communities and were seeking for their place in a relatively â€Å"unprejudiced† society in the United States. What was common among the participants of Harlem Renaissance was their desire for the change especially in terms of racism and African stereotyping. The union of these people based on this one value had been the seed of Harlem Renaissance which then became a major influence on not only on people with African roots across the world but also on the culture of America (Hutchinson,G. ; â€Å"Harlem Renaissance†). In challenging the specter of racism, prejudice and African stereotyping, the participants of Harlem Renaissance invoked the power of cultural tools such as literature, art and music to represent a â€Å"different† African-American who is both intellectual and productive, and in effect initiate their integration in society without any racial barrier. Part of this revolution was to uplift the spirit of the race by unifying their culture. The media of Harlem Renaissance would hold no definition for â€Å"high-African culture† or â€Å"low-African† bringing forth a new wave of artistic forms of arts and literature, thus the rise of modernism; and in particular, music, which gave birth to blues and jazz (â€Å"Harlem Renaissance†). Harlem Music Blues Blues and Jazz are two types of music that have developed in the Harlem Renaissance period. Blues, as its name implies represents music that evokes sadness, especially that inflicted by difficulties in life and love. Blues is said to have evolved from the usual African hollers and by itself, could provide the listener with an insight of the history of African Americans from being communized to the emergence of individuation. Individualized or solo songs had never been usual in the African culture and the uniqueness of the characteristics of blues represents the then changing status of African-Americans: their freedom (McElrath, J. ). In blues, the individual is emphasized making this type of music a form that can be called â€Å"personalized. † Still, even though blues can be said to be far from the typical African music, some elements of the cultural type are still present in this new form. This is what characterizes blues as African and what gives this musical form a sort of â€Å"nationality†. The â€Å"call-and-response† characteristic of the African hollers for example are still present in blues, although has been somehow reinvented to fit in the characteristics of blues. In blues, responses are made not by another participant or some other external force but by the performer herself (McElrath, J. ). To reinstate, the characteristics of blues are a representation of the new African who is more self-assured and individualized. Blues singers are usually accompanied by guitars or harmonicas (â€Å"Harlem Renaissance†). Blues started as â€Å"folk blues† sung at leisure, medicine shows and touring carnivals. It became â€Å"classic blues† as it was given professional quality by African vaudeville singers who corresponded with the folk singers. With the African-American migration to the North in early 20th century, is the blues music (Hutchinson,G. ). Blues music first came to New Orleans. With the inter-state migration of different musicians, the Blues music was scattered and was able to come to Texas, Louisiana, Arkansas, Chicago, Detroit and then New York where different Blues musicians started to unite and popularize the style as they perform in different clubs, theaters and dance halls (McElrath, J. ). Again, as blues became a representation of the African’s new-found freedom not only from slavery and prejudices but also from the dogmatic imposition by institutions such as churches, the popularization of the music did not become difficult. It was easily appreciated especially by those with African descent who were craving for entertainment, thus, the start of theaters and other entertainment halls (McElrath, J. ). It was in 1920 when the music became popular with Mamie Smith’s â€Å"Crazy Blues† and â€Å"It’s Right Here For You. † Blues music was at first marketed only to the African community but as music companies decided to exploit the opportunity to enter the new market, other artists like Bessie Smite, Ma Rainie, Alberta Hunter and Ethel Waters sprang up and became popular blues performers (McElrath, J. ). As blues music continued to evolve, it gave rise to a new type of music which is now popularly known as jazz music. Jazz Jazz is considered as the characterizing music of the Harlem Renaissance. This type of music may appear to be simple for untrained ears but actually involves unknown technicalities that continue to become part of the present American culture (Schuller, S. ). Jazz works based on the theory that any chord progression could be played using infinite amount of melodies. It involves talent and improvisation by both the singer and the instrumentalist, with the singer doing repeated chord progressions and the instrumentalist doing variations of vocal styles and tonal effects. The result is the collaboration of two improvisations in a single music (Schuller, S. ). As said earlier, blues contributed to the development of jazz. It can be noticed that blues themes and forms are incorporated into jazz music. This gives jazz music an African character. What characterizes jazz as a truly unique type of music, even from blues, is the flexibility in which it can be played. There are no rules in rhythm that must be followed allowing the each individual performer to become flexible and free in creating his or her own rhythm. The most common instruments used by jazz performers are piano, drums, strings and bass. The use of saxophones in jazz is usually connected to an evolutionary product of jazz called the Chicago style (Schuller, S. ). The Chicago style of jazz came about as a result of the migration of jazz artists to Chicago. This type of jazz is known for its soloist performances, relatively more complex and more difficult rhythms. Like the Blues music, the inter-state migration of artists contributed to the spreading of jazz music and its coming to New York made it a huge part of Harlem Renaissance (Morgan, T. and Barlow, W. ). A lot of jazz experimentation happened in New York. These experimentations contributed significantly to the current richness of jazz. The famous piano style, â€Å"jazz stride† was the first piano style to be incorporated into jazz and was very popular in New York. The jazz artist, Fatts Waller is famous for this style. He was also the artist who started the jazz technique, Boogie-Woogie which can be characterized as a combination of different rythms and techniques with a peculiar and repeating bass pattern. Boogie-Woogie later became what is now called Rhythm and Blues (Morgan, T. and Barlow, W. ). James Reese Europe initiated another style of jazz during the era which involved huge orchestras while jazz bands were first put together by Fletcher Henderson. Included in Henderson’s jazz band were Coleman Hawkins, Don Redman and Louis Armstrong. Blues artists often work with jazz bands and individual jazz artists (Morgan, T. and Barlow, W. ; Schuller, S. ). Harlem Renaissance Musicians Louis Armstrong was famous for his technical and yet spontaneous abilities to play jazz. He is considered as among the greatest and influential of all Harlem Renaissance musicians. Unsurprisingly, Armstrong came from New Orleans which is one of the major places that contributed to the development of Harlem Renaissance music. He learned to play cornet while at a reform school when he was twelve and showed his interest in music by staying in blues and jazz clubs. His major influence was Joe â€Å"King† Oliver who became his father figure and mentor. Armstrong soon played for Oliver’s band in Chicago then left for New York to play for Fletcher Henderson’s Orchestra. He also did lots of recordings with other Jazz and Blues artists like Clarence Williams, Red Onion Jazz, Carrol Dickenson and his wife, Lilian (â€Å"Harlem Renaissance†). Duke Ellington is another musical figure in the Harlem Renaissance. He was a composer and pianist and is considered to have brought jazz into concert halls as well as in churches. His style of music can be described as a combination of blues, jazz and swing constructed in solo instrumental performances. He was in New York City during the presented Harlem Renaissance period in 1923. At this time he was able to organize a 10-piece band (â€Å"Harlem Renaissance†). Dizzy Gillespie, was a trumpeter who was able to develop â€Å"Be-bop,† with other famous artists like Charlie Parker, Thelonious Monk and Kenny Clarke. â€Å"Be-bop† was considered as the rebellious and eccentric style of jazz. Gillespie also incorporated Latin and Cuban elements such as calypso, rhumba and tango with jazz. In addition to his contributions to music, Gillespie was also a supporter of equal rights movement (â€Å"Harlem Renaissance†). Other artists during the Harlem Renaissance include Josephine Baker; Bessie Smith, Billie Holiday, and Charlie Parker, among others. Harlem Renaissance was a point in history when African-Americans united to prove the error in stereotyping in terms of intellect and productivity. The developments in music, particularly in Blues and Jazz are certain products of this movement and have given justice to the movement’s objective proving that African-Americans can not only be superior but also developers and re-inventors of what was then just cultural and now all cultural, sensational and global. Works Cited Charters S. and Kundstadt L. , â€Å"Jazz: A History of the New York Scene†, New York: Da Capo, 1981. â€Å"Harlem Renaissance,† University of Texas. 2006. 09 Dec 2006 â€Å"Harlem Renaissance. † Wikipedia, The Free Encyclopedia. 2006. Wikimedia Foundation, Inc. 9 Dec 2006 . Hutchinson,G. , â€Å"The Harlem Renaisance in Black and White,† New York: Belknap Press, 1997 McElrath, J. , â€Å"The History of Blues Music. † About: African-American History. 2006. About, Inc. 9 Dec. 2006 < http://afroamhistory. about. com/od/bluesmusic/a/bluesmusic. htm>. Morgan, T. and Barlow, W. , â€Å"From Cakewalks to Concert Halls: An Illustrated History of African American Popular Music, From 1895-1930. Washington DC: Elliot and Clark, 1992. Schuller, S. â€Å"Early Jazz : Its Roots and Musical Development,† New York: Oxford, 1986.

Analysis Of The Story The Story Of An Hour Essay

ENC1102 T/R 5:40PM TO 9:00PM WOLFSON CAMP ANALYSIS OF FEMALE CHARACTERS IN â€Å"THE STORY OF AN HOUR† â€Å"HILLS LIKE WHITE ELEPHANTS† AND â€Å"THE CHRYSANTHEMUMS† JUAN FELIX CASTILLO BATISTA PROFESOR JOSEPH FALLAD This essay is an attempt to describe the females’ characters between three of the most powerful short stories I ever read. My goal is to describe and compare three different women, in their different circumstances and environments. I will try to analyze all three of them, physiologically and morally, while keeping in mind their time and place in history. This three short stories have a feminist point of view, among others, but I would like to focus on this one. While I compare I will give my opinion and share my views, based on their actions and behavior. Mrs. Mallard â€Å"The Story Of An Hour† Her name was Mrs. Mallard, one of the most, if not the only character that this short story is based on. Mrs. Mallard is the protagonist and focal point in this story. A typical woman in her century. She suffers from what Chopin describes as a delicate heart conditions, which is why she cannot take news so well. In the beginning of the story, by the first paragraph we can know that Mrs. Mallard is not well. Due to her condition she have people taking care of her, not directly, but people like Richard and Josephine that knowing her condition, measure the way they bring horribleShow MoreRelatedAnalysis Of The Story Story Of An Hour 1388 Words   |  6 PagesStephanie Morales May 18, 2016 English V01B, Section 31953 Essay 3 Research Paper Word Count: Title Women throughout history have often been undermined and have never lived to their full potential. In the short story, â€Å"Story of an Hour† the main character; Mrs. Mallard displays the ongoing struggles of what women during the eighteenth century had to go through. Men often had patriarchal values and dictated what type of behavior and traditional roles women had to follow that was deemed acceptableRead MoreStory Of An Hour Analysis703 Words   |  3 Pagesâ€Å"The Story of an Hour† by Kate Chopin narrates the emotional roller coaster Mrs. Mallard rides upon being informed of her husband’s unfortunate death. The plot and setting of this short story provide assistance in making the tale not only believable, but also relatable. The way the story is paced makes for a clear sequence of events and the setting is not exaggerated or focused distractingly. However, Chopin’s style of writing makes it somewhat difficult for the reader to process the meaning of Read MoreAn Analysis of â€Å"the Story of an Hour†1245 Words   |  5 PagesStephens Professor Freeland Eng 101 7 January 2009 An Analysis of â€Å"The Story of an Hour† Written in 1894, â€Å"The Story of an Hour† is a story of a woman who, through the erroneously reported death of her husband, experienced true freedom and happiness. Both tragic and ironic, the story deals with the boundaries imposed on women by society in the nineteenth century. The author Kate Chopin, like the character in her story, had first-hand experience with the male-dominated society of thatRead MoreStory Of An Hour Analysis993 Words   |  4 Pagesâ€Å"The Story of an Hour†, a story that portrays a new side about marriage which is not known to everyone in the 1890s. Mrs. Mallard, the wife of Brently Mallard, heard the tragic news about her husbands death. She became sad and cried in the sorrow of losing her husband, but soon experienced the joy of being free. As the time goes by she sees her husband walk in the house and dies of losing freedom again. In â€Å"The Story of an Hour†, the author Kate Chopin depicts Louises dream of achieving the forbi ddenRead MoreThe Story Of An Hour Analysis1120 Words   |  5 Pageslife, the one you promised to be together until death should be a reaction of hurting and a change in the way one views the future. In â€Å"The Story of an Hour.† Kate Chopin’s makes use of irony to show how sometimes people do not show what they truly feel because most of ones feeling or reactions have already been predicted by others. In â€Å"The Story of an Hour,† the readers are introduced to a woman named Louise Mallard, which Kate Chopin’s informs over her â€Å"heart trouble† in the beginning to makeRead MoreStory Of An Hour Analysis1334 Words   |  6 Pagesabout hope. It is about being your own person without hesitation, without judgement. â€Å"The Story of an Hour† written by Kate Chopin and â€Å"AP† written by John Updike encounter two very different characters from different time periods who both long for freedom. Everyone who has had at least one job in their life that had expectation that needed to be met. Mrs. Mallard’s occupation from â€Å"The Story of an Hour† was a housewife except she did not have any children with her husband. The source of incomeRead MoreStory Of An Hour Analysis1023 Words   |  5 PagesWhat does it mean to be happy and have your own identity in life? In the short story â€Å"The Story of an Hour†, some of the family and friends must deal with telling a loved one about the death of their spouse and one seems to be hasty and the other seems to be reluctant and tries to think of their loved one’s feelings and health to ensure that it’s not detrimental to their well-being. How Josephine felt about telling her sister about her husband’s death was like pulling teeth. Josephine beat aroundRead MoreStory Of An Hour Analysis1105 Words   |  5 Pagesâ€Å"The Story of an Hour† is all about a sickly wife who briefly believe that her husband is dead, and imagines a whole life of freedom to do whatever she want when ever she want to. In â€Å"The Story Of An Hour† by the author Kate Chopin, the protagonist Louise Mallard was introduced to Mr. Mallard from a heart condition therefore the people that were all around her treated her very gently. Josephine had came to her with shocking news. Josephine tries to confront Mrs. Mallard about Louise father (MrRead MoreStory Of An Hour Analysis869 Words   |  4 Pagesevidence throughout Kate Chopin’s entire story, The Story of an Hour, of her own history influencing the writing of the story. The details of the short story seem to resemble her own life. By looking into an author’s past a reader can better understand the messages and ideas the author is trying to convey; better revealing the truth behind a story and possibly giving the audience a peek into what an author has gone through or experienced. (Purdue) In this short story Louise and Chopin’s lives match inRead MoreAnalysis Of The Story The Story Of An Hour And Carpathia 1079 Words à ‚  |  5 PagesReflections of Two Short Stories: â€Å"The Story of an Hour† and â€Å"Carpathia† Being in a relationship is like being in a roller coaster, sometimes you enjoy the ride, sometimes you don’t. Even with the passing of the years, this statement hasn’t had considerable changes. Many women see themselves trapped in relationships they are not satisfied with. While a few of them look for solutions in order to live a pleasant life, the majority resign themselves to stay in distressed affiliations. In my personal

The secret language of leadership - Free Essay Example

Sample details Pages: 35 Words: 10501 Downloads: 3 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Selected in 2000 as one of the worlds ten most admired knowledge leader, Steve Denning is an award winner for the books  «The secret language of leadership » and  «the leaders guide to storytelling ». He studied law and psychology in Sydney University and then went to Oxford in the UK for a law postgraduate degree. Don’t waste time! Our writers will create an original "The secret language of leadership" essay for you Create order He worked in organization in the US, Europe, Asia and Australia and was until 2000 the program director Knowledge Management at the World Bank. In the book the Secret Language of Leadership, the steps that have to be achieved to become a successful leader are to get the attention, to stimulate desire, to reinforce the reason and to continue the conversation. To reach those, a leader has to use six enablers that will be describing in our analysis of the language of Leadership: key enablers. rticulating a clear, inspiring goal Stephen Denning starts his explanation of the key enablers of the language of Leadership by a quote o George Bernard Shaw: This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. This quote shows us the importance we give on the recognition of the actions we can do or the goal we can reach. We will now analyze how important it is to articulate a clear, inspiring goal. Stephen Denning illustrate the chapter, Articulating a clear, inspiring goal, of his book; with the example of the company Apple. Steve Jobs the creator of Apple had created chaos in his company because even if he is a brilliant person he was not an inexperience chairman. A new CEO took his place in 1983, John Sculley, who was a star manager of other big companies as Pepsi. Even if Sculley did a good job on stabilizing the corporation and rationnalized the products, the Apple staff was no supporting him. Sculley wanted to implement a shift in Apple life by producing low cost computers like Dell, but the staff was not interested in becoming just another computer company. They wanted to follow Steve Jobs goal of creating cool, innovative electronic products, a purpose that for themselves was worthwhile in itself. John Sculley was forced out in 1993, his instrumental goals were not embraced and he was not successful on inspiring Apple staff to pursue new goals energetically and enthusiastically. What the staff wanted was to pursue Apple original purpose, which was more seductive for them as they came into this company for those values. Michael Spindler, Sculleys successors met the same fate. Steve Jobs came back as the CEO of Apple, and he didnt try to change the company purpose, which he settled many years before. We now know the success of Apple, Steve Jobs became a great CEO and he spread the world with his initiate focus, which was designing cool, innovative electronic products. Apple is a success story and Steve Jobs is often associate to this success, even when he has medical trouble it has an important impact on Apple stock exchange. Steve Jobs is so link to Apple that every launching of his product and every keynote he does make a huge buzz. In my opinion and especially in the market of new technologies when a company his created with a new concept, a brand new idea, a new way to work and projection in the future; the people who mean to work for those values are so convince that it is what you have to reach that they wont consider any other proposition. Sculley and Spindler did not take into consideration what was Apple staff considerations and first goals; it is why we ask them to quit the company. It is complicated to change the main purpose of a business and the common goals and ideas of a whole staff when there are extremely committed to it. Before making changes in a company you have to define a clear vision and history of what people working in are sensitive and committed to. 1. Articulating a Worthwhile purpose In this part, Stephen Denning set up the problematic of the importance of enduring enthusiasm. He is wondering why Steve Jobs could generate enduring enthusiasm while John Sculley couldnt. Stephen Denning take the example of two kids playing piano, one child loves it, its a joy for her to play, it fills her life with meaning and she wins prizes. Her joy of playing is even more important that the prizes or recognition she could get. An other child is forced by her parents to play, she has a natural aptitude for music but do not enjoy it so much. Those two girls have a different view on this activity, the first one feels energized and enthusiastic and the second one is bored. Stephen Denning link this example with the practice of sharing knowledge in the organization, which is called knowledge management. Some people within the organization commit their working lives to making the best knowledge available to those who need it. They are honest and open to others. The source of their own personal growth is from the knowledge they spread within the organization, the benefits for them is the inherent value of sharing knowledge itself. Some people are practicing knowledge management on their own, it is to bring more money into the company, but for those who want to share their knowledge, they will find reward in the essential fact that the knowledge will be share. Stephen Denning says: A principal difference between these two different ways of viewing an activity is that when the activity generates sustained enthusiasm, the activity is being pursued for its own sake, not merely to achieve some instrumental or external good such as money, status, prestige, power, or winning. The perceived inherent worth of the activity being undertaken is foundational. For Stephen Denning the enthusiasm toward an activity is important, because if you are enthusiastic for an activity, you will be for the own sake of this activity and not for some other instrumental goals. I totally agree with this vision, as I consider than even if you can be successful for an activity you dont really like, you wont have the same interest and implication to that activity that if youre really enthusiastic about it. When you are a leader your are face to certain situation that if you are not enthusiastic about what you are doing it will be difficult for you to find solutions or it will take you more time to do it, or you will not act you should do. The enthusiasm you could have for an activity can have influence on the people you are working with. The have feelings and can perceive if you are running for instrumental goals or if you find happiness on the own sake of an activity. It is an element to recognize basic leaders to outstanding ones. In some situation, Stephen Denning take the example of prisoners in a concentration camps, people can find psychic energy to create meaning for their lives. The people who are able to find inherent value in whatever they are doing are sometimes called autotelic personalities: they have the capacity to be intrinsically motivated by almost any activity. It is a great advantage of being able to find value in what you are doing and to be motivated in whatever you do, but I am sceptical on the degree of enthusiasm of those people. I agree in the fact that you can motivate yourself for some activities that you are not really into it, but I think their might be a difference in the level of implication and enthusiasm for activities that really fit to you and you personality and vision that the one which are not. Stephen Denning define the characteristics of activities that can generate sustained enthusiasm: The participants in the activity can see themselves making progress toward something that is good for its own sake, additional effort is a joy and not a burden. The participants experience their own personal growth and development as part of the activity. A balance between ability level and challengeà ¢Ã¢â€š ¬Ã¢â‚¬ the activity is neither too easy nor too difficultà ¢Ã¢â€š ¬Ã¢â‚¬ is also conducive to enthusiasm. The participants see themselves as contributing to, raising the sights of, and enhancing the efforts of other people pursuing the same activity. Ideally, the activity should bring some positive instrumental benefits: income, status, prestige. But even without that, it should at least be without negative instrumental effects. If those four elements are in place, there are chances that enthusiasm can be sustained. We can also notice that the primacy of goals pursued for their own sake in transformational leadership does not mean that instrumental benefits are unimportant. In practice, instrumental benefits reinforce the pursuit of goals for their own sake. Instrumental goals are complementary to enthusiasm and the pursued of goals by their own sake. But you have to remember that even if instrumental benefits are important, if you placed them first, enthusiasm is likely to die. You always have to consider the inherent value of the activity. For Stephen Denning: One central aspect of the language of transformational leadership is therefore to articulate goals and activities in terms that can be viewed by participants as worthwhile in themselves, not merely pursued because they lead to instrumental benefits. This is a fundamental quote that resume the importance of articulating a clear, inspiring goal. Those facts are true for leaders, but it is also true for corporations, they are most inspiring when they pursue large goals that are worthwhile in themselves. In this book, we find the example of Toyota, their goal is to: to enrich society through the building of cars and trucks. Also the example of Johnson Johnson who defines the companys responsibilities as first, to the consumers and medical professionals using its products, second, to employees and managers, third to the communities where its people work and live, and fourth and last, to its stockholders. Or Costco, their goal is to provide its members quality goods at low markups. Transformational leaders present their goals as larger than any particular task or organization or time-bound objective. Stephen Denning take the example in politics: Thus Abraham Lincoln can be assassinated, but his vision of a nation pursuing a new birth of freedom lives on. John F. Kennedy can be shot, but his vision of changing race relations in the United States is implemented by his successor. Martin Luther King Jr. can be murdered, but a whole nation continues the work that he started. It is true that Goals that are articulated as worthwhile in themselves enhance the possibility of sustained enthusiasm, and hence the possibility of transformational leadership. But, articulating the goal as worthwhile in itself doesnt mean that listeners will necessarily see it in this way. Enthusiasm and finding reward in the activity your are pursuing is important, you find more energy and capabilities of reaching your goals and you know that when an activity is pursued for its own sake, the activity never ends. You are so convinced of the meaning and the importance of the activity that you want to reach a level of excellence, the activity will have no limits. It is what give us excitement when we are doing something we are convinced to do. In my opinion to be a good leader you should look for those feelings and excitement in an activity that will fulfill you needs. Or if you want to become a good leader it is the way you have to perceive an activity, you have to tend to those attempt. We are now going to see the importance of setting priorities among goals. 2. Setting Priorities Among Goals Leader fails a lot because they dont have a clear and inspiring goal or have too many of them. Leadership is such a demanding activity that any one individual can probably pursue no more than a couple of significant change ideas at any one time. It is essential to set priorities. Selecting a goal, or at most several goals, and then persevering is a requirement for success as a transformational leader. Stephen Denning take the example of Ronal Reagan, who was a single mindedness leader and politician. He success was mainly based on a relatively small number of goals : defeating the Soviet Union and reducing taxes and the size of government. What I learn for the chapter tow of the part two of The secret language of Leadership, is the importance of commitment and enthusiasm toward an activity in order to embrace inspiring goals that will be define clearly and focus on some domains, in order to make the activity a success. The leaders own story Committing to the goal Stephen Denning starts this third chapter by pointing out the fact that Abraham Lincoln did not begin his presidency as a transformational leader. By definition, transformational leadership is a process that changes and transforms individuals. It is often associated with ethics and involves long-term goals. Transformational leadership focuses on the process by which the leader engages with followers, and together create a connection that raises each of them to higher levels of motivation and morality. A transformational leader must be attentive to follower needs and motivation, and tries to help followers reach their full potential. It requires long term strategic planning, clear objectives, a clear vision, the efficiency of systems and processes According to B.M. Bass, one of the leading theorists on transformational leadership, the leader transforms and motivates followers by: making them more aware of the importance of task outcomes, inducing them to transcend their own self-interest for the sake of the organization or team, and activating their higher order needs. Transformational leadership is concerned both with the performance of followers as well as developing them to their full potential. What make Stephen Denning says that Abraham Lincoln did not begin his presidency as a transformational leader is that he was explicit in declaring that he had no intent to abolish slavery to his earlier speeches. Its explicit goal was to preserve the Union at that time, which mad sense as there was no consensus for abolishing slavery. But soon, in 1862, nearly 2 years after the beginning of his presidency, he came to the view that the Union could not be preserved without abolishing slavery. Stephen Denning says: Privately, he continued to argue that his goal remained the pragmatic one of preserving the Union. But publicly, Lincoln became a leader in a moral cause. In December 1862 Abraham Lincoln made a speech to the Congress: We say we are for the Union. The world will not forget that we say this. We know how to save the Union. The world knows we do know how to save it. Weà ¢Ã¢â€š ¬Ã¢â‚¬ even we hereà ¢Ã¢â€š ¬Ã¢â‚¬ hold the power, and bear the responsibility. In giving freedom to the slave, we assure freedom to the freeà ¢Ã¢â€š ¬Ã¢â‚¬ honorable alike in what we give, and what we preserve. We shall nobly save, or meanly lose, the last best hope of earth. Other means may succeed; this could not fail. The way is plain, peaceful, generous, justà ¢Ã¢â€š ¬Ã¢â‚¬ a way which, if followed, the world will forever applaud, and God must forever bless. This speech symbolize the moment when Lincoln became a transformational leader, he justified his action on instrumental and legal grounds. This new vision, based on moral grounds, Lincoln showed that it was something worthwhile in itself. With this changes Lincoln is proclaiming a new Union who want to restrain slavery, who will fulfill the promise of liberty. We can say that Lincoln is a transformational leader after this participation in the Congress in December 1862 because he stimulates people to want to do something different, inspiring them to higher levels of aspiration. Abraham Lincoln gives a new vision of what the United States should sand for: government of the people, by the people, for the people Stephen Denning came to the point of studying politicians as leaders. 1. Politicians as Leaders We often think of our politicians as leaders. But they are more oriented on the acquisition and retention of political office rather than being worried about people moral values and inspiring them to change. But if they do care, they usually survive in the world of politics. A successful politicians is one who is willing to fight, to attack the establish order, who is flexible. And who is able to preserve a public image of being honest, compassionate, moral and devout. Stephen Denning notice that: Retaining power is principally about listening to the electorate. If you want to get elected, learn to speak, said Tom Daschle, former Democratic leader in the U.S. Senate. If you want to stay elected, learn to listen. It is difficult to understand the commitment to change of politicians and also ambiguous, because you are not 100% sure of what drive them to the commitment of their goals. Stephen Denning says that we should not be surprised of the lack of leadership in politics because nothing in the terminology of politics suggests that the people are electing leaders. Also that politicians have qualities like containing conflicts, guiding forces of change by giving direction, value and purpose but that it is not necessarily the qualities of a transformational leader. I agree with the fact that politicians have qualities and that it is not the sign of a transformational leader. But when you choose to elect a politician, you would like him to manage your country and maybe to make yourself more aware of the importance of task outcomes, for your own self-interest, you might want his politician to be concern of developing the population to its full potential. But it is that in reality that does not happen that much, or will we know it and we would live in a perfect world or close to the excellence ! 2. CEOs as Leaders Stephen Denning takes the example of Alan Klapmeier in Cirrus Design, a manufacturer of private aircraft. Alan wanted to introduce a new innovation that would change the industry, but its board of directors stopped him because they just completes a market research highlighting that this product elicited the least interest. Later Klapmeier convinced his board of directors, the innovation was introduced and it became a success. The decisive issue for the board of directors was not if the innovation was worthwhile but it was the institutional preoccupation. Stephen Denning says: If a firm can focus its efforts on activities valuable in themselves where it has, or can develop, an edge over its competitors, social responsibility can become not a drag on the firms profitability but rather a strategic business opportunity. Companies can do well while doing good. He also highlight the fact that is easier to pursue an inherently worthwhile purpose in a privately held corporation rather than in a publicly held corporation as their business tend to be faire-weather corporate citizens, they are under continuing pressure to grow and do whatever is profitable. Furthermore, pursuing goals that are both worthwhile and profitable doesnt remove the inherent tensions between the pursuit of worthwhile activities and the goal of enhancing the bottom line. We can see that it is not easy for a CEO to be a leader, it depends of the environment, the context; it is why a leader as to be flexible and can adapt easily to the environment. We can also say that in publicly own companies they have the same tools as private own companies so they can try harder to pursue an inherently worthwhile purpose by develop a challenging and attractive vision, together with the employees and translate it to actions, express confidence, decisiveness and optimism about the vision and its implementation, realize the vision through small planned steps for its full implementation. But we also have to balances with the fact that objectives are not the same in private and publicly own companies. Speaking to the CEO (NB: people of power will be called CEO) Leadership is here approached through change. The main question rose by the author is How to communicate disruptive new ideas to people with great power. This implies the question of the HOW of course, which is one of the Management science and research main concerns but there is also here a dimension not that often developed, its the communication with people having power. We often hear how to be a leader and get your team and N-1 to do things but it is not that often that the target of power people (CEO) is approached. The key idea expressed here is understanding. The author emphasis on the human part of every individual and on the importance of the context. He thinks the person as an individual but part of a global scheme. To lead correctly you have to explore deeper and learn about personal individual. What are their preferences, hopes, manners, fears The idea here is to understand how people work inside, what trigger them. Because if you can understand the deeper needs of an individual you cant then easily figure out the proper way to communicate with him. You have then greater chances for him to listen to you and then to believe you. 1. Garry Williams and Robert Miller theory The author then develops a theory by Gary Williams and Robert Miller. They have agreed on 3 main leaders categories (80%): the charismatic, the skeptics and the followers, and they. then talk about thinkers and controllers (20%) Leaders needs: For charismatic: the boldness of idea should be featured For skeptical: need to hear the message from a person he trusts For risk averse follower: need to be reassured other people do it do Controller and thinkers: need details Trust Issue: The question of trust is developed. They distinguish here in the game of trust two different parties: the people in the inner circle of trust of the leader and the others. Inner Circle Not yet trusted Has the CEOs attention Sponsors the interaction Can be perceived as an opponent Can be perceived as irrelevant If so wont be listened to When aware of that, the challenges are easier to identify. The problem is here to focus on the CEOs interests and to make him believe in the idea you want to present to him by making it a part of himself. Committing to change The author uses here a powerful expression Commitment mind, body and soul. He explains here that to him the only way for a leader to succeed is to commit fully to an objective. The leader is here expected to see intensively even obsessively, to feel it. Being committed 100% is crucial for the leaders effectiveness, but the real problem is not to get him to convince the other but to get him passionate about the goal and get it to become a part of him. Because if strongly and intimately convinced he will be able to take the goal/company or team to a higher level. The leaders feelings stressed out? Feelings are often considered in Leadership theories, how to connect with people to make them do what is needed for the common goal (often the company)? But what I think is extremely interesting here is the consideration made to the leaders feelings. The question is not how to deal with the teams feelings but to analyze what thrive the leaders and how they handle their emotions. The Author here develops a little paragraph on how stressful it can be for a leader to become a leader. The two mains reasons to this stress would be : Steve Denning then points out the famous and classical world Leaders such as Gandhi, Martin Luther King Jr. and Kennedy who so intimately convinced had to pay the price of their life for their causes. To conclude this discussion I found important to highlight the phrase p79 telling that its an opportunity to lift their game to a new level because to me it sums up very well the basic structure of leadership that is to say the dimension of a vision. 2. Howell Raines leadership tale Steve Denning choose to introduce this chapter with a story: The Howell Rainess leadership tale. He tells us more about Howell Raines, former executive editor of the New York Times and the kind of leader he is and how he lived and tried to implement is change strategy. To sum up, Raines wanted the times to be the first on the news, with bigger and more original stories covered by what he called overwhelming force. He was familiar with the firm and the staff and had strong backing from his boss. One of the first thing is did was to use his right of fire and hire to create the dream team he had in mind. He did implemented change and got the Times to win a Pulitzer but after 19 months he was dismissed because of one of his reporter accused of plagiarism. The underlying reason was a bit different though, he was told to have lost the newsroom. What happened here is that despite his vision and that he strongly believed in what he intended to implement, he had failed to win the hearts and minds of his staff. He did not listened to his people enough and was perceived as very intimidating and aggressive. He did not succeed in taking other with him in his change strategy mainly because he underestimated his change strategy and its interaction with the staff. New audience: The author here develops the concept of audience evolution. Communication and management as we know it now is pretty recent in human history. Once upon a time people were not considering work like they are now. They had no specific expectations except earning money and would not even think work as a way of making them feel better, important and individually considered. There are 3 notions I will highlight that I think are crucial to understand this change of audience expectations: Quest for happiness: Nowadays we are in what I call the endless happiness quest, everyone wants and have to be happy by any means, and it of course includes work. People have more skills, are more educated and therefore expect more. They want something in return. New relation to authority figures: Another important thing that changes a lot the way the audience is acting is that we nowadays have a new relation towards authority, in private spheres (Family with your parents) and public spheres (at work with your boss). This is very important to keep in mind to understand why the audience acts in a certain way and what it expects. Expansion of diversity: We are dealing with more and more differences between people: gender, ethnicity, nationality, religion, life style, age group and geographical location Understand that new audience: The problem is that dealing with different people means that you wont reach them with the same tools. What is the common point to every single individual? We are humans. And what is common to every human being? Emotions. Whatever we do, wherever we come from we are driven by emotions, whether we try to hide them or we work with them we are all emotional. This is what the leader has to use: Emotions. He has to keep in mind that we are all different, have different goals, ambitions, perspectives and needs but a way to get us to understand the other and get involve in change or in a project is to use our emotions, the one that thrives us to go to another level. The author emphasis a 2 dimensions individual with a surface and a deeper world. To make something of someone you have to go to the deeper world, and for this you have first to get to know the individual personal story. They question. They explore. They intuit. They wander. They mingle. They live in it. They listen. They watch. Its a matter of imaginatively reaching out and getting inside the subjective world of the people who need to change and getting a sense of what it is like living in that world, so that the leaders feel its logic and power and order and compelling harmony Finding and encouraging New leaders Steve Denning develops an idea that I find particularly interesting it is that leaders cant work alone. No matter how charismatic and how committed he is to his vision an idea he will need the others to make change happen. He speaks about middle hierarchy and calls them evangelizers. He then makes a parallel with Raines story and how he failed involving his staff in his change strategy. He ends that chapter with the concept of Narrative intelligence required for understanding the story of the change idea and the audiences story. 3.Steve Denning vision of leadership Why Do People Change Their Minds? Stephen Denning explains us that there are 3 ways for people to change their mind: by actual experience, by observed experience, and by symbolic learning. Actual Experience: The way we are living and experiencing things around us can change the way we think about them, mostly because of the feelings we have when experiencing those things. When you feel a strong emotion doing something, you trend to pay attention to it and to remember it more easily and longer than when you dont feel anything. Observed Experience: Actual experience is not the only way to learn from experiences, observing events can have the same emotional effect as real-life experiencing. In the public arena, 9/11 changed the way many people viewed terrorism. Symbolic Learning: Most of the time the learning of an idea communicated symbolically is not as powerful as an experience but it can have similar physiological reactions. In the author case, the combination of direct experience, observed experience, and symbolic learning led to his spending a large part of his life devoted to international development. 1. Changing minds through direct or observed learning: The more immediately people are involved in an actual or observed experience, the more meaningful the learning will be, and the more impact they will have. Direct or observed learning in a business environment can be: acting, conversations, visits, role-playing, simulations, prototyping, training, Advantages of experiential learning (direct or observed): Emotions are involved Participants make up their own opinion (durability of the change) Experiential learning is more effective than passive learning Limits of experiential learning: Leaders dont always have the power to change peoples actual experiences Most of the leaders falls on the use of language as a way to change peoples mind 2. Persuading people to change through language Methods of persuading people change their minds Abstract Narrative Direct and explicit Appeal to reason through detailed evidence and arguments Narratives in which the object is to have the listener live the story as fully and movingly as possible Indirect and implicit Appeals to intuition, through cues, signs, heuristics and manipulative tricks Narratives in which the object is to stimulate a new story in the mind of the listener Stephen Denning founds 4 different type of language that can be use to change people mind: Giving people abstract reasons Giving people indirect rules of thumb as to why they should change Involving people directly in a story Inducing people themselves to generate a new story Leaders are a key component in the art of influencing others and make them change their mind. Leadership depends on a lot of dimensions: the leader himself, the follower, the situation and any combination of these factors. Not only the leader can use language to influence his peers, but also emotions, rewards, charisma, 2.1 Abstract Appeals to Reason: To obtain the best results, emotion should be kept out: rational processing must be unencumbered by passion. As Stephen Denning said, give people reasons and they will do whatever you say. Advantages of the approach: It is honest It is open It isnt manipulative It ties in with the idea that human beings should be rational in their decision-making. Limits of reason method: When it comes to inspiring enduring enthusiasm for changing behavior, it is worse than ineffective It can be counterproductive. Research shows that when people are presented with reasons to change their behavior in a fundamental way, they become more entrenched in their current viewpoint, not less. This type of leadership can be related to the cognitive resources theory; in fact, the cognitive resources theory is a situational model that deals with the cognitive abilities of the leader. The context and the inter-personal relationship arent really taken in consideration and only the experience and the knowledge of the leader are important. It is because the leader knows what he is talking about that followers are able to trust him and to be leaded. Because this theory doesnt pay attention to circumstances and environment it cant be studied any further. In fact it has been proved that situation and context are as important as the trait personality of the leaders and the followers it is why it is important to go beyond the simple do what I asked you to do leadership behavior. Appeals to Intuition: It is obvious that logical reason isnt the only way (and the most common) used by people to make a choice. They are mainly base on intuitive thinking. Some of the reasons are because it is fast, automatic, effortless, associative, natural, and often barely conscious. In this case, efficiency of the decision-making process is more important than its accuracy. If we were to try to apply conscious reasoning to every decision we had to make, we would never get out of bed in the morning, let alone get anything done. Intuition operates by using more rapid pathways based on context and similarity rather than the conscious use of logic and evidence. It efficiently incorporates emotions and feelings. Intuition, suffused with emotion, points out things we should quickly focus on in order to take action. It guides attention and keeps us focused on things to do and things to avoid. For example in a business environment you can be subject to such approach when your boss tells you: Do this and youll get a bonus, or Do that and your career is over. These types of discussions dont invite people to examine the reasons why this makes sense or that doesnt: instead, they aim to invoke an intuitive decision to do what the system rewards and avoid what the system punishes. Advantages of the approach: It requires little effort from participants Effective for low involvement issues Limits of the method: Vulnerability to cognitive biases Extensive financial resources or power to put in place the relevant cues and rules of thumb Better for establishing attitudes in the first place than for changing behavior When managers offer quid pro quos in exchange for compliance, they may run out of quids to offer for the quos Risk of an incentive treadmill Generate pushback and cynicism The best role for appeals to intuition may be a limited one, as a support for other communication tools. This type of leadership is called transactional leadership, as said previously it can be effective in certain situation, but most of the time, it fails to motivate followers to perform beyond their basic job requirement. In this type of leadership, the leader has all the power and controls the relationship with the followers. This is not a healthy way to manage people and it doesnt give good results in a long-term basis. 2.2 Narrative Direct narrative: Direct Narrative arguments convince one of their truths, stories of their lifelikeness. Jerome Bruner, Actual Minds, Possible Worlds We can see in the day-to-day life that we make most of our decisions through narrative rather than careful intellectual effort. We cannot decide what to do until we decide what story or stories we see ourselves as living. So logically, if we want to change the way people act, we need to change their stories. But how does a story persuade people to act? The narrative immerses the listeners as fully as possible in the story. The listeners are mentally transported from the real world to the narrative world that the storyteller is telling them. The story operates like real experience so as to influence attitudes through emotions and feelings as if the listener was living the story for real. The more absorbing the story, the more effective it is. Advantages of the approach: It is carried by the natural affinity of human beings for stories Stories tend to be more interesting, fresh, and entertaining than abstract argument Stories are flexible Stories trend to diverse groups Limits of the method: It is time consuming to tell a story that fully transports the listener Need for substantial financial resources, coordination with multiple storytellers, and exercise of power Indirect narrative: The idea presented by Stephen Denning is that it is important to give some freedom to the listener in his way to hear a story. In fact, if the story is deliberately crafted to be less absorbing, the listeners will not only hear the story, he will also hear his own silent voices within, as his minds ponder the implications of an analogous story for his own life. The distinction between direct and indirect narratives is important. They involve two fundamentally different mechanisms for getting results. In the direct narrative: the emphasis is on absorbing listeners in the richly told story of the storyteller, mentally transporting them to another world. In the indirect narrative: the emphasis is on stimulating a new story in the minds of the listeners. Its the listeners story thats key. The distinction between direct and indirect narrative parallels the distinction between abstract reasons and intuition. Indirect narrative is a principal route by which transformational leaders stimulate desire for change. When Al Gores movie, An Inconvenient Truth, tells the story of the success in repairing the hole in the ozone layer by concerted international actions; he doesnt try to tell a well-told story. He doesnt try to immerse the listeners in the sights and sounds and smells of what was going on when people were taking steps to fix the hole in the ozone layer. His story doesnt transport listeners to that different world. Instead, his telling of that story is minimalist in style. His story may nevertheless succeed if it sparks a new story in the mind of the listener: We solved the problem of the hole in the ozone layer, so maybe we can solve the problem of global warming! Advantages of the approach: Quick and powerful Can generate long term change free of cynicism Change with energy, gusto and enthusiasm Limits of the method: It doesnt work on everyone It requires a certain amount of narrative intelligence 3. To resume: Experiential methods are more likely to be effective than non-experiential methods, because the emotional imprint of a live experience is usually more pronounced than that of a virtual experience by way of language. Narratives are more likely to be effective than abstract communications, because this is how human beings think and make decisions, and because it simulates the emotional significance of experiential learning. Indirect methods are more likely to be effective than direct methods, because indirect methods leave it up to the audience to make up their own minds rather than having opinions forced upon them. The Leader as Storyteller What has been demonstrated so far is that all leaders need narrative intelligence. They have to know how to craft and perform a story, with good judgment as to what kind of effect it would have on the audience. Narrative intelligence can be even more effective when its principles are made explicit, because then other people can learn how to use it. 1. The Central Role of Narrative Intelligence Yet theres something profoundly counterintuitive about the whole idea of narrative intelligence. We would all like to believe that its substance that convinces, that analytic understanding must surely be more effective than any mere story, particularly a rudimentary story without rhetorical flourishes. Its hard to accept that something as primitive and old-fashioned as a bland narrative can be more powerful than analysis in the sophisticated business world of the twenty-first century. What is even more challenging, though, is how far the idea of narrative intelligence may extend. What if storytelling was not only one communication tool among many but also a criterion for judging the effectiveness of all forms of communication directed toward action? The concept of multiple intelligences was put forward in 1983 by Howard Gardner in Frames of Mind: The Theory of Multiple Intelligences. Several type of intelligences has been identified so far: linguistic, logical-mathematical, spatial, bodily-kinesthetic, musical, interpersonal, and intrapersonal, the naturalistic intelligence, and the emotional intelligence. None of these intelligences cover whats involved in narrative intelligence, that is to say, an understanding of and a capacity to navigate through a world of interacting narratives. But what exactly does Stephen Denning mean by narrative intelligence? Its about understanding the world in narrative terms and grasping the pervasive role of narratives in all aspects of human existence. It concerns knowing the different components and dimensions of narratives. Its being familiar with the different patterns of stories that exist and knowing which narrative patterns are likely to have what effect in which situation. Its knowing how to overcome the fundamental attribution error and understand the audiences story. Its having the capacity to anticipate the dynamic factors that will determine how the audience will react to a new story. Its being able to judge whether a new story is likely to be generated in the mind of any particular audience by any particular communication tool. Telling truthful stories The will to truth which will still tempt us to many a venture, that famous truthfulness of which all philosophers so far have spoken with respectà ¢Ã¢â€š ¬Ã¢â‚¬  what questions has this will to truth not laid before us! What strange, wicked, questionable questions! Friedrich Nietzsche 1. Truthfulness in the Marketplace In collaborative activities, truthfulness is a normal condition: deceptiveness, or being less than forthcoming, is aberrational. Competitive situations are different. In The Liars Tale, Jeremy Campbell reminds us that throughout nature, deceptiveness and nondisclosure are the norm in competitive situations. Deception, dissembling, feints, and bluffs are the name of the game. Since transformational leadership is in essence a collaborative activity, the relevant model is the collaborative one. In leadership, truthfulness and integrity are essential. Lack of forthrightness or deliberate shading of the truth is devastating to trust and credibility. Even an apparent lack of openness, can be disastrous. The marketplace presents interesting issues for transformational leadership since it inevitably comprises a mix of collaboration and competition. In the marketplace, the tension between competition and collaboration is always in play. The dilemmas can be acute for individuals. The answer to those questions is both obvious and difficult. Its obvious in the sense that if the objective is transformational leadership, to achieve the enduring enthusiasm of customers, truthfulness is crucial. Leaders have no choice: truth is their currency. Shading the truth may yield benefits in the short run and even result in a quick killing in the sense of a sale and a profit, but it also risks a killing in a different sense, that is, the death of trust. The practices of deception, shading the truth, less-than-full disclosure, and the manipulative weapons of influence dont constitute a long-term basis for generating enduring enthusiasm for a product, a service, a brand, or an organization. To be a transformational leader and inspire enduring enthusiasm, theres really no choice: truth telling is foundational. In the world of branding, the temptation to shade the truth is even stronger, especially now that companies have discovered how consumers can develop strong relationships with their brands in an anthropological sense, despite the lack of any real distinctiveness of the underlying products or services. Although this approach of saying whatever you can get away with may have short-run gains, in terms of long-term trust and enduring enthusiasm, it is a frequently trod path to disaster. Doing the right thing pays off. Storytellers who trick consumers get caught. They become inconsistent and sooner or later they get punished. Transformational leaders use their followers emotions to make them change their mind. This can be done regardless to any ethics and moral value. Transformational leaders can be very influent over their followers who are often respectful and trustful to them. Sadly not all leaders are good people, and some of them may have narcissistic behaviors, thriving tendencies on power and manipulation. Furthermore, some followers can be emotionally dependent to their leaders. It exists a theory of the dark side of charisma (describes by Yukl), that explains that for every example of a positive transformational leadership behavior, there are also some sad example of negative transformational leaders demonstrating charismatic qualities. For example Mahatma Ghandi is of course know for his impressive charismatic leader qualities in a good way, while Charles Manson or The Rev Jim Jones both are example of leaders from the dark side charisma leadership. Transactional leaders are more focusing on results and performance, transformational leaders prefers ethics and values. In short, these two approaches to leadership have different moral dimensions. Transformational leaders can manipulate their followers in ways that are more negative than positive for them. I read in an article[1] where it was explain that 3 scientific: Sanders, Hopkins and Geroy proposed an extension to both theories with what they called the transcendental leadership theory. Their article suggests that there are 3 type of leadership level: the transactional, the transformational, and the transcendental, and they suggest that a leaders development has to be associated with these levels of leadership accomplishment. This model in opposition to traditional leadership theories indicates that leadership is best understood if we take into consideration the leaders internal concern. They in fact tried to bring spirituality out of the box and to weave it twist into new way of thinking of leadership. Through charisma, individualized consideration, intellectual stimulation and inspirational motivation, transformational leaders have great potential to promote performance beyond expectations and to effect enormous changes within individuals and organizations. Nevertheless, the transformational leadership seems to be seen as a coherent leadership style adapted to our time even if we saw some dramatic example of what can be done on the same of charisma, risks exist particularly using idealized influence. The transformation of individual and organization has to be paired with moral and integrity concern and responsibilities. 2. Authentically Communicating Distinctiveness Being a leader in the marketplace imply to make a commitment to truth and authenticity. So, the company must not communicate on an authenticity that didnt really exist. If the company has no distinctiveness, it need to find or create one before communicate on it. The company cannot, for being a good leader, lie on a potential distinctiveness. Companies need to fix the firm inside before going outside We can identify three ways of communicating distinctiveness in an authentic way. The story of the firm itself: you can talk about where the company come from, what values it has, how it grew Southwest Airlines is a story of people living life to the fullest, with humor and a sense of fun, being free to roam about the country because the airline makes it affordable to do so by providing cheap, reliable, entertaining flights to popular destinations This way of communicating distinctiveness is closely linked to the character of its founder. However, we can criticized this approach because you can have good companies that are good leaders but without a good story behind it. In the case of a merge or acquisition, the story of the company can be sort of deleted. The value and story of the company can also evolve with the time and the trends so they have to be careful on what they communicate. If a company defend a value since many years, and for different reasons, it has to move away from this value, the company will have to adapt its communication. The story of the products and services: you can just communicate on the distinctiveness of the products or services. However, the problem is a distrust atmosphere in the marketplace that makes hard to tell credible stories about products or services. Customers have difficulties to believe that what the company said is true. Consequently, the solution can be to lean on customers for broadcasting this message. Consumers who trust the products and services will be messengers of the company. In this case, you dont need any advertisements. Google is a highly valued and valuable company, not because of its clever advertisements, but because hundreds of millions of people find its software pleasant and easy to use, and they are happy to tell their friends and colleagues about it People will trust more their friends and families than the company, so this message will be better received and believed. This phenomenon could happen thanks to the word of mouth but also thanks to the Internet, blogs and social networks However, for expecting that customers became evangelists of the brand, they have to be really satisfied by the products and services. And for this, it means that the company has a special relationship with its consumers with values like constancy and integrity. As a limit of this solution, we can say that, here, the company needs to have already built a relationship with its consumers. It cannot come and expect to have some brand evangelists. The story of the client: for any brand, there is a certain type of person who loves this brand. If you know the story of this person, it can resonate and turn the brand into an icon When Volkswagen presented itself as a company that made cars for iconoclasts in the 1960s and 1970s, it was hugely successful Thanks to this, the consumer can recognize himself to the brand he consumed and it will increase its brand loyalty. There is the apparition of implication and its like the consumer is part of the brand and the company. This solution is less obvious than the previous solutions. It can be difficult to really perceive what kind of person is the consumer. Moreover, the company risks losing consumers that are not exactly the kind of person that the company described. 3. From Sales Pitch to Trusted Partnership Considering the importance of trust for a company, a lot of them are now aspiring to become reliable collaborators with their consumers. Thus, these companies prefer to receive positive consideration than achieve immediately sales. Consumers are looking for advice and dialogue about issues of common concern. Thats what Stephen Denning called moving from sales pitch to trusted partnership. For this, companies have to really understand what is involved in the phenomenon of trust. Social scientists have discovered that trust is created by different collaborative behaviors. They took, in particular, the example of scientific community where there is a spirit of generosity. Participants make their contributions and they take their chances as to whether or when they will get anything back in return In this type of community, behaviors are respected because they lead to trust, scientists are transparently honest. We can observe the same phenomenon in the pharmaceutical industry, because of all the laws and regulations that border this market. Risks are quantified and made explicit to doctors and consumers at the time of purchase The last industry mentioned here is the software market. Here, products are tested for effectiveness but bugs are considering as normal and they are repaired with successive versions of the software. Users are sometimes more interested in getting timely updates of software than in avoiding risks from flawed product releases Nevertheless, in this market, the level of trust generated is unlikely to be high. There is some miscommunication to the consumers and software is rarely withdrawn from the market when there are some issues. Leaning on these examples, Stephen Denning give us recommendations on how to behave for building a trusted relationship: Showing real concern for the interest of counterparts: you have to be interested in the problems of the people you are dealing with Revealing vulnerability:we can say that you have to show as a human person with your strengths and notably your weaknesses. Sharing something of value early on: like you bring something to a friend when you go to his house, you need to bring something to your partner. Meshing with what has gone before: here, its the importance of listening and sharing with your partner. Instead of just giving, you can receive feedbacks from your partner. Willingness to learn: this is linked with the previous item, you have to be ready to listen what the partner wants to say. You are not here just to talk and express what you think. Generally, going towards a trusted partner behavior will be a significant change for companies. For staffs that wont be ready for the transition, thats where good quality of leadership will be involved. As a general critic to this part, we can say that Stephen Denning went to much in details for the examples of specific market and less in the advantages and drawbacks of sales pitch and trusted partnership. 4. Truthfulness in the March to War For illustrating the transformational leadership, Stephen Denning choose to talk about politics. Especially, by giving the example of how to convince people that launching a war against another country is legitimate and useful. Politicians usually have to demonize the enemy, exaggerate the offences it has caused, minimize the difficulties that will occur in the prosecution of the war, and exaggerate the benefits that will ensue Through the examples of the First World War, where the entire range of modern media were used to deploy propaganda, and of the Vietnam War, where they used misleading military rationales to frighten the American people, Stephen Denning showed us that the leadership in this case can really lead to a huge transformation of the opinion and way of thinking. He ended this part by the case of the Iraq war. This war was launched, lean upon a set of stories that turned out to be false. Consequently, we should be careful for verifying the stories used by politicians to persuade us into a war of choice. Here, we see the bad aspect of storytelling. With more time and examination of risk, it can help to verify the stories. As a limit of this comparison between war decision and transformational leadership, we can say that according to the context, the arguments given can be less powerful and impactful. To conclude this chapter, which talked about the importance of truthfulness, we can say that it has become a really important item for a company and for the durability of good relationship with its partners (consumers, clients, suppliers). Truthfulness is not just a quality of the mind. It must be reflected in the entire person and reflected in the body language of the leader Thats what Stephen Denning is going to talk about in the following chapter. Leadership presence What is leadership presence? Is it something mysterious or magical? How did great leaders come to possess it? Were they born with it? Can it be learned? Even without answering to these questions, Stephen Denning already said that it is unavoidable if you want to be listened, to get respect, to be taken seriously and to be a leader. In the book Leadership presence of Belle Linda Halpern and Kathy Lubar define it as the ability to connect authentically with the thoughts and feelings of others. With this, we can add to have a clear goal and being aware of your own story. But, in this chapter, he chooses to focus on something else: the body language. It can infer immediately on what it is said. The calm assertiveness of real leadership implies energy, but energy has been harnessed, energy that offers no direct threat to the audience. The idea of calm assertiveness is used for talking about the control of our own fears and desires. It helped us to show that we are here for the audience and available to listen and interact with them. To implement this idea, there are only some basics to establish presence. 1. And What Are Those Basics? Basics elements that are quoted here, for a good body language, are: Eye contact: the highway on which the interaction takes place. You symbolize that you are ready to interact with everyone who is there. Throw away your notes: you have to delete this obstacle between you and the audience. You also have to be fully present and not only a reader. Get out from behind podium: its also an obstacle between you and the audience. They can think that you are hiding yourself. Open body stance: with square shoulders, calm and total focus on audience, you will signify that you are there for the audience. Use gesture: with this, you are saying that its not only your mind that is here, but all your body. It can add images to your word and showing energy and enthusiasm. But, in any case, they should reflect calm assertiveness. Plant your feet: if you must move, does it toward the audience but not side to side across the scene. These few simple principles are essential to create a good impact on the audience for a leader. In this part, Stephen Denning is detailing a lot of simple principle that you have to implement for starting to be a good leader. This little practical actions are really useful but it is important to underline that they are not enough. 2. Practice, Practice, Practice We lost time for preparing what we are going to say instead of working on how we are going to say it. Macolm Ladwell points out, we all want to believe that the key to having impact on someone lies with the inherent quality of the ideas we present. In fact, the way we decide to present our ideas can totally influence what we are going to say and how is going to be received by the audience. According to Stephen Denning, thanks to the calm assertiveness, everything you can say can become wonderful! The important is to bring into harmony body, emotion and thought. The key for succeeds into that is only to practice a lot. We can measure a kind of success when the leaders succeed to speak the language of leadership from the heart. The listeners will recognize good intent and help rectify any defects in performance skills by hearing what was meant to be said. 3. Do Leaders Need Charisma? We dont have to confuse body language of Leadership and Charisma. For him, Charisma is not at all an essential element of leadership. The born leader and colourful charismatic person are only legend. A lot of good leaders havent any charisma at the beginning. By the example of Gandhi, he showed us that the charisma means nothing for being a good leader. And, moreover, his final charisma was not the reason but the result of his success. It was only after he had success in influencing people that people began to think of Gandhi as having Charisma Consequently, we can say that charisma is more a consequence of leadership than a cause of it. In this part, Stephen Denning is really explaining in detail the story of Gandhi. It gives a good overview of how a good leader can have no charisma from the beginning. However, it will have been interesting to have another examples to see how charisma can influence (or not) a good leadership. 4. Can Leaders Use Written Stories Here, he wants to talk a little about the uses of written communication. For him, it is not really reluctant because there is no presence and interaction with the audience. To engage these kinds of audiences with strange, new, transformational ideas, I have two words of advice: be there! Nowadays, to read a book takes time and people needs to be motivated for reading a book. Thats where storytelling can help to motivate people to read. So, you need to meet your audience and motivate them for reading written communications. Finally, in this part on written communication, Stephen Denning is really going quickly without talking about the impact that can have these types of communication. It is not only a question of time or motivation. It is also a question of choice and willing to discover more described way of communication. 5. Should Leaders Use PowerPoint? Stephen Denning ended this chapter by talking about the importance of the support during a presentation. Nowadays, the most used tool is the PowerPoint. However, for many people this tool can be really boring and destroy a good presentation. But, he wants to highlight the important rules that you have to follow for making a good PowerPoint support to your presentation. The medium encourages the speaker to use theatrical tricks to keep the audiences attention. It can be an effective performance. But it is less likely that the message sticks as well as one that combines words with images. With this piece of advice on how to build a good PowerPoint presentation, Stephen Denning keep on giving practical advices that can be really useful. Again, these advices are not enough to become a good leader but they are still good to read. Finally in this chapter, we have seen, through really practical tools and information, the importance of body language in a good trusted partnership. For succeed a transformational leadership, you need also to insure a good leadership presence. This presence is notably made by the right body language. Parallel with other main leadership theories: I will highlight some concepts of some other leadership theories that are I think correlated to Steve Denning leadership conception. The Secret Language of Leadership 3 [1] Transformational Leadership: Characteristics and Criticisms by Iain Hay (https://www.leadingtoday.org/weleadinlearning/transformationalleadership.htm)